Messaging is “marketing-speak” for the way text on a page relays a message to an audience.
Consistent tone that clearly articulates the marketing message in the primary objective. A secondary objective is keyword placement for the search engines. Effective messaging for the Web should cater to both site visitors and search engines. The result is increased sales/leads and better positions on the SEARCH ENGINES. Combined with an aggressive PROMOTIONAL STRATEGY, messaging can greatly enhance the performance of your site.
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